United States — CVS Health launches membership program that will provide delivery perks, discounts and $10 per month to spend.
The drugstore will charge $5 per month or $48 for a full year for the new CarePass program. Which will be tested in Boston.
According to the CVS spokesperson Erin Pensa’s email, the goal is to enlarge the program nationally, but the pilot is to test-and-learn so we can make sure it is a great experience for customers.
The $10 per month credit can be spent on most retail items at CVS Pharmacy locations but doesn’t roll over to the next month if you haven’t used the full amount.
Free one-way and 2-way delivery on certain prescription drugs and “eligible purchases” from the company’s website with no minimum amount required, CVS said.
In that respect, CarePass bears a resemblance to Amazon’s Prime membership, which wants users to pay an annual fee of $119 for free shipping and other services.
CVS’s success is based on Amazon.
CVS is one of the largest retailers in the nation and its annual revenue is close to Amazon’s in 2017.
CVS currently provides discounts for retail customers via a free membership card called ExtraCare. Those who have the card can also accumulate ExtraCare dollars. They act like expiring gift-card money, which can be spent on in-store products.
CarePass members will get $10 to spend every month on most items in the store. The exception includes alcohol, lottery tickets, prescription, and gift cards.